Cleaning Humans Mess In The Waters Essay Example for Free

Cleaning Humans Mess In The Waters Essay One can not perfectly estimate how long it will actually take to clean up the oceans polluted by oil. It always depends on the techniques used, the efficiency of the people working on it, how often workers clean the oceans and the budget alloted for the clean-up. Cleaning the ocean is the less difficult part, but expects the recovery to take more than 15 years. If cleaning is the only issue, then 15 to 20 years will definitely be enough, given that all procedures are effective, all workers are responsible and serious with what they are doing and all alloted budgets are used directly to fund the oil spill clean up. The Exxon Valdez Oil Spill into the Limelight We can take the Exxon Valdez oil spill as an example. On March 24, 1989, one of the most shocking and seemingly-unrecoverable environmental disasters happened in Prince William Sound, Alaska, United States. This occurrence is said to be among the worlds largest oil spills when it comes to how much oil spill is released to the waters. Prince William Sounds is a place which isnt easy to access. Because of its remote location, cleaning it was difficult. Workers who need to clean the waters had to ride in boats and helicopters to reach the place (Chandler and Streissguth, p. 5). What needed to be cleaned was 11,000 square miles of ocean or 28,000 square kilometers of water. There were 40. 9 million liters of oil, or 10. 8 million U. S gallons of Prudhoe Bay crude oil spilled into the sea. Cleaning up seemed impossible and people were hopeless, but there were bigger things at stake like lives of millions of seabirds, seals, sea otters and salmon which belonged to the sea and depended on such habitat for survival (Chandler and Streissguth, p. 6). There were indeed a lot of delaying tactics in terms of cleaning up the Exxon Valdez oil spill since it was the first time America was confronted with such a big disaster. No one was at least prepared for it. The responses to cleaning up were slow and generally inadequate. The shoreline of the waters was definitely destroyed. There was a dramatic decline in the microbial population. What were needed to start the cleanup were challenged by response management, but was in time attended by 85 aircrafts, 1,400 vessels and 11,000 personnel. Having been armed with all these, the clean up of the Exxon Valdez oil spill was started in April 1989 (Wells, Butler and Hughes, p. 217). Cleaning up oil spill can indeed be cleaned up within 15 to 20 years because considering the volume of oil spilled into the ocean by Exxon Valdez, five months was enough to partially clean the ocean and let the government stop the people from cleaning the oceans up. If cleaning up continued, the health of the workers will definitely be jeopardized. What Alaska did was to stop the cleaning in September (which was started in April of the same year) and waited for winter instead. Responses resumed in the next two years, where cleaning up was at its height during the summers. Winters were skipped because the weather was sure to help with the clean up, too. Alaska is known for more than frequent winter storms. This time, winter storms are a blessing in disguise because these were capable of removing the oil which accumulated in the shorelines. Even sub-surface oils were removed from the ocean, too. By summer, cleaning up with personnel and procedures resumed (Wells, Butler and Hughes, p. 218). Human efforts and the help from the environment was enough to clean the Exxon Valdez oil spill in approximately three years. After the efforts and responses from women, it becomes the turn of the environment. This actually happened when 378 of the 587 segments of shorelines were treated through the application of bioremediation alone. It didnt take too long a time until cleaning the oil spill only required simpler techniques like bioremediation (as mentioned earlier), manual clean up and limited use of equipment (Wells, Butler and Hughes, p. 316). If this is how long it takes for a great disaster to be cleaned up, then how can one say that 15 to 20 years is not enough? Let it be a Lesson Learned It wont necessarily take 15 to 20 years to clean up the ocean. It may reach that long enough, though, if cleaning up is still done irresponsibly. Clean-up attempts are dangerous. In fact, cleaning up may even be more destructive than the oil spill itself because physical methods and chemicals are needed to eradicate the oil from the waters. If the amount is incorrect or the physical method is done improperly, then further damage can be caused, thereby delaying the cleaning up process and recovery (Alvord and Alvord, p. 77). Oil penetrated deeply into the sea. The spilled oil stays fresh for a couple of years. In no time, it returns back to the surface. Before it even reaches the surface, the oil should be taken away from the ocean bed because it can kill nearly animals once it reaches the waters surface. This is a concern of the people who work in cleaning up the oceans, which is why the response in oil spills is relatively fast since the Exxon Valdez caused trauma to a lot of people (Alvord and Alvord, p. 77). Because of the effects of oil on marine life and the quality of sea water, people are alerted – from government, be it local or national, to local residents near the shorelines of oceans. This alert alone is enough to warn everybody about the adverse effects of oil spill. The Exxon Valdez serves as a living example to help people stop the harmful things they do to the environment. The elimination of harmful acts will surely help in reducing the required clean-up years. Whatever it is that takes 15 to 20 years is not the cleaning procedures at all, but the long-term effects of the spilled oil. Millions of marine creatures are killed and it will take decades before reproduction is active and healthy again. The food we get from the water becomes questionable while tourism and economic depression is experienced.

Gone With the Wind : Born Survivors Essay examples -- Gone With the Wi

Gone With the Wind : Born Survivors  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gone With the Wind is a novel written by Margaret Mitchell which focuses on the life of a Southern belle during the Civil War. The underlying focus in Mitchell's Gone With the Wind is that only those who are born survivors will really prosper during times of true hardship. A born survivor is one who will do anything to survive, at any cost. They will get down in the dirt and work like a dog just for a day's meal; they will take something from someone else just so that they and their own can live. These people may have social advantages or they may be poor farmers. The key element in their make-up is that they want to survive, they need to survive. Not only do these people live, they prosper as well. They take whatever they can find and mold it into something that will help them get ahead in life. These are the born survivors. Those who are not born survivors are lacking that one key element; they don't have the need or the want to get down and dirty and get the job done. Most of these people will either fall through the cracks or they will live out the rest of their lives on a hand to mouth basis. They aren't able to look ahead, to plan, to scrimp and scavenge and do whatever it takes to survive. Most of the Southern gentlemen in Gone With the Wind are not born survivors. "And raising good cotton, riding well, shooting straight, dancing lightly, squiring the ladies with elegance and carrying one's liquor like a gentleman were the things that mattered " (4). One such gentleman is Ashley Wilkes. While Ashley is adept at the things that matter, he " was born of a line of men who used their leisure for thinking, not doing, for spinning brightly colored dreams that had in them ... ...tt observes of Rhett, " ' All you ever do is finance Carpetbaggers in their thieving and take half the profits and bribe Yankee officials to let you in on schemes to rob us taxpayers ' " (763). Rhett knows that there is money to be made during the building of a civilization and during the fall. Rhett is willing to risk his neck participating in "unscrupulous" activities to survive an get ahead in the new South. Some of the characters in Gone With the Wind are born survivors and some are not. Ashley is lost without his world of hazy dreams while Scarlett and Rhett take things and use them to their advantage. Scarlett and Rhett, born survivors, will live and prosper, and Ashley will simply fall by the wayside because he is not a born survivor. Works Cited "Gone With the Wind" Mitchell, Margaret. The Macmillan Company, New York Seventy-ninth printing, 1968.

Marketing Beer Essay

This report illustrates the relationship of beer brands within the perceptual map in regards to alcohol content and price as well as implications for consumer behaviour. The perceptual map indicates that there are market segments in premium beers with high alcohol content. There is also a market segment for low cost beers with high alcohol content. The perceptual map also shows that there are potential business opportunities for premium beers with low alcohol content. The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps can be used by marketing managers to determine where consumer’s view their brand of beer to be positioned relative to its competitors. It is a useful tool to identify direct competitors and potential niche opportunities. Table of Contents Introduction4 Perceptual maps and Beer5 Implications of perceptual maps on consumer behaviour5. Implications of perceptual maps on marketing strategy5 Hahn5 Heineken5 Conclusion5 Reference List5 Appendix – might not need this5 Introduction Beer originated in Iran over 7000 years ago. Over time, the beer industry grown to an amazing $(stats)bn industry. Beer consumption over time has increased rapidly, from ## to ##. The beer industry has evolved over time. Changing social and cultural influences have led to changes in the beer industry, in particular in the categories of alcohol content and price of beer. Due to the popular demand of beer, marketing managers must devise sophisticated marketing strategies to sustain their competitiveness. One way in which they can determine where their brand is positioned relative to competitors is through perceptual maps. Perceptual mapping is a method whereby †¦get definition from textbook and cite†¦ Perceptual maps provide insight into where consumers view brands relative to others based on the dimensions provided as well as the ideal points for different brands. This report provides a perceptual map of how consumers view beer brands in relation to alcohol content and price. The report also explains how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps and Beer The component of beer market is ales, stouts ,bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. The perceptual map of beer brands shown that consumer judge the similarity of alternative beer brands by cost and alcoholicity. There are 20 beer brands have been chosen. From the figure1, it indicated that more than half of beer brands are located in the area of full strength and premium. It illuminated that it is no one beer brand in the position of low cost and light. Implications of perceptual maps on consumer behaviour Implications of perceptual maps on the marketing strategy Hahn Hahn premium light is located on the perceptual map as a premium light beer, costing around $24-30 per case. The perceptual map indicates a cluttered market for premium light beer, illustrating Hahn to have a number of similar competitors. With the perceptual maps evaluative criteria, a defined marketing strategy has been constructed to make Hahn light beer stand out in the market. Its creative TV ad was more than successful, with the launch of its hilarious ‘Bean Bomb’ campaign, showing a bloke leaping from a hotel balcony onto a beanbag, propelling the woman sitting on it into the pool, with this, the ad has constructed the brand to be closely associated with the Australian sense of humor—and our love of a larrikin. Marketers have used its country of origin to capitalize on consumer’s bias in favor of their home and the existence of different countries stereotypes ultimately giving Hahn cultural significance and association. This campaign is followed up by the tag ‘some drink it to be responsible others just love the taste’ giving a satirical indication to its quality, further distinguishing it from its other competitors. The campaign was creative, risk-taking and appealing to its target audience—male light-beer drinkers who had felt less masculine and dull for drinking light beer. The ads empowered them to drink light beer with a masculine confidence and a sense of cultural belonging having the brand be associated with Australian stereotypes. Heineken Another brand of beer that has successfully penetrated the market is Heineken. Heineken is available in almost every country on the planet and is the world’s most valuable international premium beer brand. They currently stand as a premium and full strength beer on the perceptual map above which suggests that social status and the occasion for beer determines the choice of Heineken. Perceptual maps can be incorporated in developing or altering marketing strategies by plotting the points gained by surveys onto this map which allows the vast majority of consumer’s views seen in comparison to competitors, also sighting possible market segments as opportunities its direct competitors are Asahi Dry, Budweiser, Guiness, Carlsberg and Corona. In order to move away from increased competition and sluggish sales, Heineken has made an attempt to target the younger consumers, making it more appealing though various advertisements and promotions through outlets where younger consumers are affluent. Even as a successful company with an annual turnover of 11. 829 billion Euros in 2006, Heineken still lists goals and strategies for the coming years as stated on its website â€Å"The goal of Heineken is to grow the business in a sustainable and consistent manner, while constantly improving profitability. The four priorities for action include:† 1. To accelerate sustainable top-line growth. 2. To accelerate efficiency and cost reduction. 3. To speed up implementation: we commit to faster decision making and execution. 4. To focus on those markets where we believe we can win. In doing so, Heineken can guarantee a market for its consumers and remain a strong competitor in the future. Conclusion. Reference List http://www. heinekeninternational. com/strategyandgoals. aspx http://212. 204. 210. 71/kraitierientrial/WoH/heinekentoday03. html http://www. heinekeninternational. com/keyfigures. aspx? navid=12230000000050_136 60000000052 Consumer Behaviour – Implications for marketing stragergy 5th Edition Quester, Neal, Pettigrew, Grimmer, Davis, Hawkins Appendix – might not need.

Personal Swot Analysis - 1420 Words

SWOT Analysis:Evaluate Your 7 Strengths 7 Weaknesses When speaking about a SWOT Analysis, this is a way of doing some serious self-reflecting and figuring out what your internal as well as external strengths and weaknesses are. Think of it as a pro and con list about you! SWOT stands for strengths, weaknesses, opportunities, and threats. While we are hesitant to use the word â€Å"weakness† as it is very negative, using the word â€Å"shortcomings† doesn’t make as catchy an acronym (SWOS) as SWOT! Here are a few ideas when it comes to constructing your SWOT. Internal Factors 7 Strengths - Internal positive aspects that are under control and upon which you may capitalize in planning for a new career. These would include: †¢ Work†¦show more content†¦Opportunities: †¢ Where are the promising prospects facing you? †¢ What is the state of the art in your particular area of expertise? †¢ Are you doing everything you can to enhance your exposure to this area? †¢ What formal training and education can you add to your credentials that might position you appropriately for more opportunities? †¢ Would an MBA or another graduate degree add to your advantage? †¢ How quickly are you likely to advance in your chosen career? †¢ Useful opportunities can come from such things as: ââ€" ª Changes in technology and markets on both a broad and industry-specific scale ââ€" ª Changes in government policy related to your field ââ€" ª Changes in social patterns, population profiles, lifestyle changes, etc. Threats: †¢ What obstacles do you face? †¢ Are the requirements for your desired job field changing? †¢ Does changing technology threaten your prospective position? †¢ What is the current trend line for your personal area of expertise? †¢ Could your area of interest be fading in comparison with more emergent fields? †¢ Is your chosen field subject to internal politics that will lead to conflict? †¢ Is there any way to change the politics or to perhaps defuse your involvement in potential disputes? †¢ HowShow MoreRelatedSwot Analysis : My Personal Swot1746 Words   |  7 PagesIntroduction: This paper is my personal SWOT analysis. 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